UNIVERSITY OF NOTTINGHAM  

Chocolate & candy Dessert

Notti Bites

UNITED KINGDOM - 2024

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Introducing Notti Bites, an innovative group looking to reinvent snacking with an indulgent high fibre, sustainability driven cookie dough bite by incorporating a waste product from cocoa production.

Introducing Notti Bites, straight from Nottingham! We understand the importance of those little indulgent moments in life. With a deliciously innovative twist on indulgence, Notti Bites offer the naughty taste you crave while being a little less Notti for both your well-being and the planet. Sustainability is at the forefront of our focus as we created a healthier option for both dessert and snacking categories, high in fibre yet still incredibly indulgent. Our chocolate cookie dough bite, enrobed in a crisp chocolate coating, epitomises our commitment to superior taste and quality. Our target audience primarily includes Gen Z but extends beyond this demographic, therefore we envision our product being enjoyed conveniently as an on-the-go snack in our smaller tray range or as a thoughtful gift with our larger packet range, offering full versatility. Unlike traditional products, our cookie dough requires no baking throughout manufacturing and consumption, reducing energy usage, decreasing our carbon footprint. Our standout ingredient is PrimaFi Cocoa. A fair trade certified and EFSA approved, a fibre derived from the waste cocoa husk from cocoa production. This innovative fibre not only replaces the bulk weight of sugar in chocolate-flavoured applications but also contributes to the sweetness originally lost from removing sugar. Our packaging reflects our eco-conscious values, utilising biodegradable pulp trays in a ‘matchbox’ design, enhancing the premium feel of our bites.